Featuring flatulent alcoholics, discarded shopping trolleys and abandoned prams, it doesn't present a very positive image of life on a British council estate.
But a new advert for Pot Noodle – a parody of last year's Guinness "Tipping Point" commercial – is proving a remarkable viral success, with more than 160,000 views on the video-sharing website YouTube in the seven days since it was uploaded.
Whereas the Guinness advert showed the residents of an Argentinian village playing a giant game of dominoes with their possessions, the Pot Noodle spoof is set on a grim North London housing estate.
Tumbling cigarette packets begin a chain that includes cigarette lighters, mobile phones, traffic cones, wheelie bins and milk bottles, on a journey up to a flat at the top of a tower block.
And while the original culminated in a giant pint of beer being created by the flipping pages of 10,000 books, the new version ends with a blow-up doll inflating to pour water from a kettle.
The Pot Noodle advert – which has not been shown on television – is further evidence of the growing popularity of viral marketing.
Companies are proving increasingly adept at exploiting the popularity of web videos, and the public's willingness to forward entertaining clips to their friends, to garner cheap advertising.
Last year's Cadbury's Dairy Milk gorilla advert, which starred a man in a gorilla costume playing drums to a Phil Collins song, garnered 500,000 YouTube page views within a week of being uploaded.
Horror film Cloverfield also generated word-of-mouth excitement by leaking character and plot details in a sophisticated online marketing campaign.
The makers of the Pot Noodle advert hope more than one million people will view the clip, which was filmed in two estates in Kilburn Park and Gospel Oak with the help of local residents.
