Celebrities Go for the Underwear Ads
Tuesday March 18, 2008
Celebrities are showing off their knickers. Two celebrities have just signed on to become endorsers for two different underwear brands.
Hitch and We Own the Night star Eva Mendes has also signed an underwear endorsement deal to sport Calvin Klein underwear. Earlier this year, she signed a reported $3-5 million deal to become the face of Calvin Klein Fragrances for a campaign debuting this fall. The underwear ads will also debut this fall.
Celebrities have been appearing in underwear ads for decades. Who else can you name that's appeared in undies ads?
- Other Celebs in Underwear Ads: Add to the List
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- More on Endorsement Deals: Consequences Too Great for Some
Hitch and We Own the Night star Eva Mendes has also signed an underwear endorsement deal to sport Calvin Klein underwear. Earlier this year, she signed a reported $3-5 million deal to become the face of Calvin Klein Fragrances for a campaign debuting this fall. The underwear ads will also debut this fall.
Celebrities have been appearing in underwear ads for decades. Who else can you name that's appeared in undies ads?


Comments
Kelly Ripa for Jockey.
Susan Sarandon for Underalls but this was before she was famous.
Mark Wahlberg used to be in Calvin Klein underwear advertisements.
Whose the old gal that advertises Depends?
It was June Lockhart that did the Depends commercials.
David Beckham does Armani underwear ads. I read that Calvin Klein wanted Patriots quarterback Tom Brady to be an underwear model but I never found out if that deal was signed.
what about Teri garr And her famous Ads for fruit of the loom between 1990-1992? they were famous too.
the bigger campaign one before DBeckham was upcoming model and actor Antonio Sabato Jr, for CK (prior to Kate Moss and Marky Mark ( mark wahlberg)for again CK
alan thicke was in Fruit of The Loom commercials many years ago and we even had a brief glimps of him in tighty whities….
who was the original spokesmen for hanes he may have been in sports ??